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| Criterion |  Product Discovery Smoke Test |  Product Discovery Test Card |  Growth Growth Experiment |
|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 1-5 Tage | 20-35 min | 1-2 Wochen |
Participantsdifferent | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold | Experiment card, Result summary, Next bet |
Tags1 shared | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis | MarketingGrowthExperimentsLearning |
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