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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowMedium
Timedifferent
1-5 Tage30-60 min1-5 Tage
Participantsdifferent
Nutzertraffic3-10Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteRisk Matrix, Top Risk ListClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationExperimentsDemandGrowth
RiskDecisionPrioritizationAssessment
ValidationExperimentsDemandDiscovery
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas