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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowMedium
Timedifferent
1-5 TageStunden bis wenige Tage1-5 Tage
Participantsdifferent
Nutzertraffic1-4Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NotePretotyping sketch, Test setup, Conversion data, Go or no-go decisionClick Data, Interest Signal, Learning Decision
Tags2 shared
ValidationExperimentsDemandGrowth
ValidationDemandMVP
ValidationExperimentsDemandDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix