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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitysame
LowLowLow
Timedifferent
1-5 TageStunden bis wenige Tage45-90 min
Participantsdifferent
Nutzertraffic1-42-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NotePretotyping sketch, Test setup, Conversion data, Go or no-go decisionAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
ValidationExperimentsDemandGrowth
ValidationDemandMVP
AssumptionsRiskDecisionDiscovery
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test