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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
LowMediumLow
Timedifferent
1-5 Tage15-45 min20-35 min
Participantsdifferent
Nutzertraffic1-81-5
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NotePERT Estimate, Expected Value, Risk NotesTest Card with a pre-set threshold
Tagsno overlap
ValidationExperimentsDemandGrowth
EstimationUncertaintyRisk
ExperimentsValidationDiscoveryHypothesis
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping