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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
LowLowMedium
Timedifferent
1-5 Tage1 h bis mehrere Wochen1-3 h
Participantsdifferent
Nutzertraffic1-81-5
Formatdifferent
AsyncWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NotePDCA Log, Experiment Plan, Learning Outcome, Standard ChangeFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
ValidationExperimentsDemandGrowth
Continuous improvementLeanExperiments
AnalyticsConversionGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas