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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
LowMediumMedium
Timedifferent
1-5 Tage45-75 min60-90 min
Participantsdifferent
Nutzertraffic2-83-8
Formatdifferent
AsyncWorkshopWorkshop
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteTest Matrix, Test PlanPrioritization Canvas, Hypothesis Backlog
Tags1 shared
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryOptions
ExperimentsPrioritizationDiscoveryHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card