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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumMedium
Timedifferent
1-5 Tage45-75 min1-5 Tage
Participantsdifferent
Nutzertraffic2-8Nutzertraffic
Formatdifferent
AsyncWorkshopAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteTest Matrix, Test PlanClick Data, Interest Signal, Learning Decision
Tags2 shared
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test