View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Smoke Test |  Product Discovery Landing Page Test |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 1-5 Tage | 1-5 Tage | 20-35 min |
Participantsdifferent | Nutzertraffic | Nutzertraffic | 1-5 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Landing Page, Conversion Data, Learning Summary | Test Card with a pre-set threshold |
Tags1 shared | ValidationExperimentsDemandGrowth | ValidationConversionMarketing | ExperimentsValidationDiscoveryHypothesis |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
