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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowMediumLow
Timedifferent
1-5 Tage1-5 Tage25-40 min
Participantsdifferent
NutzertrafficNutzertraffic1-5
Formatdifferent
AsyncAsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteLanding Page, Conversion Data, Learning SummaryLearning Card with evidence and next action
Tags1 shared
ValidationExperimentsDemandGrowth
ValidationConversionMarketing
ExperimentsValidationDiscoveryLearning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas