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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumLow
Timedifferent
1-5 Tage1-5 Tage30-60 min
Participantsdifferent
NutzertrafficNutzertraffic1-5
Formatdifferent
AsyncAsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteLanding Page, Conversion Data, Learning SummaryCompleted Experiment Canvas, Success Metric
Tags1 shared
ValidationExperimentsDemandGrowth
ValidationConversionMarketing
ExperimentsValidationDiscoveryHypothesis
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment