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| Criterion |  Product Discovery Smoke Test |  Business Strategy GAP Analysis |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 1-5 Tage | 1-3 h | 1-5 Tage |
Participantsdifferent | Nutzertraffic | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Gap Matrix, Action Plan, Risk Notes | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ValidationExperimentsDemandGrowth | StrategyAnalysisPlanning | ValidationExperimentsDemandDiscovery |
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