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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowHighHigh
Timedifferent
1-5 Tage2-4 h1-4 Wochen
Participantsdifferent
Nutzertraffic3-81-6
Formatdifferent
AsyncWorkshopAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsExperiment results, Decision log, Learning summary
Tagsno overlap
ValidationExperimentsDemandGrowth
Theory of ConstraintsSystems thinkingChange
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas