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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
LowMediumMedium
Timedifferent
1-5 Tage60-120 min1-2 Wochen pro Iteration
Participantsdifferent
Nutzertraffic3-82-6
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteFlywheel Map, Friction Points, Growth Levers, Experiment BacklogPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
ValidationExperimentsDemandGrowth
GrowthRetentionConversion
ExperimentsValidationDiscoveryAssumptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas