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| Criterion |  Product Discovery Smoke Test |  Growth Flywheel |  Product Discovery Landing Page Test |
|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 1-5 Tage | 60-120 min | 1-5 Tage |
Participantsdifferent | Nutzertraffic | 3-8 | Nutzertraffic |
Formatdifferent | Async | Workshop | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Landing Page, Conversion Data, Learning Summary |
Tagsno overlap | ValidationExperimentsDemandGrowth | GrowthRetentionConversion | ValidationConversionMarketing |
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