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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitysame
LowLowLow
Timedifferent
1-5 Tage30-60 min1-2 h
Participantsdifferent
Nutzertraffic1-52-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteCompleted Experiment Canvas, Success MetricDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryHypothesis
StrategyDecisionAssumptionsHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card