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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumMedium
Timedifferent
1-5 Tage60-120 min45-60 min
Participantsdifferent
Nutzertraffic2-82-8
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationExperimentsDemandGrowth
Theory of ConstraintsAssumptionsSystems thinking
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing