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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowHighLow
Timedifferent
1-5 Tage1-4 Wochen1-2 h
Participantsdifferent
Nutzertraffic6-30 Experten2-8
Formatdifferent
AsyncAsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteExpert Forecast, Consensus Range, Assumption NotesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
ValidationExperimentsDemandGrowth
ForecastingExpertsDecisionStrategy
StrategyDecisionAssumptionsHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test