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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
LowHighMedium
Timedifferent
1-5 TageHalf day1-2 Wochen pro Iteration
Participantsdifferent
Nutzertraffic3-82-6
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteStress Test Report, Action Plan per ScenarioPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
ValidationExperimentsDemandGrowth
StrategyBusiness modelRiskDiagnosis
ExperimentsValidationDiscoveryAssumptions
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Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing