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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Strategy Execution Loop with its method-specific working model.
Business Strategy
Strategy Execution Loop
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.The Strategy Execution Loop helps avoid treating strategy as a one-off document. It makes visible how strategic decisions are turned into objectives, initiatives, operational work, measurement, and learning.
Complexitydifferent
LowMediumHigh
Timedifferent
1-5 Tage45-60 minInitial 3-6 h, then monthly or quarterly reviews
Participantsdifferent
Nutzertraffic2-85-12
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk rankingExecution Loop, Review Cadence, Strategic Learning Log
Tagsno overlap
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
ExecutionCadenceLearningGovernance
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card