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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Ivy Lee Method
Operations
Ivy Lee Method
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.With a restless workday full of too many open items, the method creates radical simplicity. It directs attention to a short sequence instead of a broad, still-open field.
Complexitydifferent
LowMediumLow
Timedifferent
1-5 Tage45-60 min5-10 min daily
Participantsdifferent
Nutzertraffic2-81
Formatdifferent
AsyncWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk rankingDaily Priority List, Completion Notes
Tagsno overlap
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
PrioritizationProductivityExecution
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Eat the Frog
Operations
Eat the Frog
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test