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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Design sheets and interface cards connect to jointly written pseudocode with highlighted unresolved questions.
Architecture
ARID (Active Reviews for Intermediate Designs)
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification.
Complexitydifferent
LowHighMedium
Timedifferent
1-5 Tage1-4 Wochen2–4 h review as a planning range; preparation and evaluation additional
Participantsdifferent
Nutzertraffic1-6Designers, developers as users, and facilitation
Formatdifferent
AsyncAsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summaryPrioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions
Tags1 shared
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
ArchitectureEngineeringFeedbackValidationTasks
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis