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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.
Complexitydifferent
LowHighMedium
Timedifferent
1-5 Tage1-4 Wochen30-90 min
Participantsdifferent
Nutzertraffic1-63-12
Formatdifferent
AsyncAsyncWorkshop
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summaryAffinity Size Map, Grouped Estimates, Unclear Items
Tagsno overlap
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
EstimationBacklogRelative sizing
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas