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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumHigh
Timedifferent
1-5 Tage45-90 min1-4 Wochen
Participantsdifferent
Nutzertraffic2-51-6
Formatdifferent
AsyncWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteA3 Report, Action Plan, Root Cause AnalysisExperiment results, Decision log, Learning summary
Tagsno overlap
ValidationExperimentsDemandGrowth
LeanProblem solvingCoachingOperations
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas