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| Criterion |  UX Design Service Blueprinting |  Business Strategy SWOT Analysis |
|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | High | Low |
Timedifferent | 0.5-2 Tage | 30-60 min |
Participantsdifferent | 6-12 | 3-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | SWOT matrix, Strategic options, Action list |
Tagsno overlap | Service designOperationsJourneyBlueprint | StrategyAnalysisMarketPositioning |
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