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| Criterion |  UX Design Service Blueprinting |  UX Research Personas |  Operations Gemba Walk |
|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 0.5-2 Tage | 1-3 Tage | 30-120 min |
Participantsdifferent | 6-12 | Internes Team | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Persona Profiles, Needs Summary, Scenario Notes | Observation Notes, Improvement Ideas |
Tagsno overlap | Service designOperationsJourneyBlueprint | ResearchCustomerSynthesis | LeanObservationProcessOperations |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
