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| Criterion | ![]() UX Design Service Blueprinting | ![]() UX Design Customer Journey Canvas | ![]() Business Strategy VRIO Framework |
|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 0.5-2 Tage | 1-3 h | 90-180 min |
Participantsdifferent | 6-12 | 3-10 | 3-6 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Customer Journey Canvas, Pain Points, Experience Opportunities | VRIO Table, Strategic Actions |
Tagsno overlap | Service designOperationsJourneyBlueprint | JourneyCustomerService designCanvas | StrategyDiagnosisBusiness modelCapability |
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