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| Criterion | ![]() UX Design Service Blueprinting | ![]() UX Design Customer Journey Canvas | ![]() Product Discovery Kano Model |
|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 0.5-2 Tage | 1-3 h | 1-2 Tage |
Participantsdifferent | 6-12 | 3-10 | 10-50 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Customer Journey Canvas, Pain Points, Experience Opportunities | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | Service designOperationsJourneyBlueprint | JourneyCustomerService designCanvas | SatisfactionPrioritizationCustomer |
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