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| Criterion |  Business Strategy Scenario Planning |  Business Strategy Value Chain Analysis |  Business Strategy TOWS Matrix |
|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | High | High | Medium |
Timedifferent | 0.5-2 Tage | Half day | 1-2 h |
Participantsdifferent | 4-12 | 3-8 | 3-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Value Chain Map, Lever List | TOWS Matrix, Strategic Options, Priority Actions |
Tags1 shared | StrategyUncertaintyPlanning | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisOptions |
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