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| Criterion |  Business Strategy Scenario Planning |  UX Research User Interviews |
|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | High | Low |
Timedifferent | 0.5-2 Tage | 30–60 min per interview |
Participantsdifferent | 4-12 | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Interview Notes, Themes, Insight Summary |
Tagsno overlap | StrategyUncertaintyPlanning | QualitativeResearchCustomerDiscovery |
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