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| Criterion |  Business Strategy Scenario Planning |  UX Research Customer Journey Mapping |
|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | High | Medium |
Timedifferent | 0.5-2 Tage | 2-4 h |
Participantsdifferent | 4-12 | 4-10 |
Formatsame | Workshop | Workshop |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | StrategyUncertaintyPlanning | JourneyServiceService design |
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