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| Criterion |  Business Strategy Scenario Planning |  UX Research Diary Study |  Business Strategy TOWS Matrix |
|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 0.5-2 Tage | 1-4 Wochen | 1-2 h |
Participantsdifferent | 4-12 | 5-20 | 3-10 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Diary Entries, Longitudinal Patterns, Experience Timeline | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | StrategyUncertaintyPlanning | UX researchTrackingBehavior | StrategyAnalysisOptions |
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