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| Criterion |  Business Strategy Scenario Planning |  Innovation Design Thinking |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | High | Medium |
Timedifferent | 0.5-2 Tage | 1 Tag bis mehrere Wochen | 2-4 h |
Participantsdifferent | 4-12 | 4-10 | 3-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Problem Statement, Prototype, Test Learnings | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | StrategyUncertaintyPlanning | InnovationPrototypeResearch | StrategyPositioningInnovationValue |
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