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| Criterion |  Architecture Risk Storming |  Growth Growth Experiment |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 60-90 min | 1-2 Wochen | 1-4 Wochen |
Participantsdifferent | 4-12 | 1-6 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Annotated Diagram, Prioritized Risk List, Action Backlog | Experiment card, Result summary, Next bet | Experiment results, Decision log, Learning summary |
Tagsno overlap | RiskArchitectureWorkshopValidation | MarketingGrowthExperimentsLearning | ExperimentsGrowthAnalyticsValidation |
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