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Criterion
Paper illustration of Product Kata with its method-specific working model.
Product Discovery
Product Kata
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
Product Kata helps clarify customer problems, solution ideas, and evidence through a repeatable improvement routine. It captures direction, current metric, target metric, experiment notes, and learning.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitysame
MediumMedium
Timedifferent
1-2 Wochen je Loop30-60 min je Interview
Participantsdifferent
3-105-12 Interviews
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Direction, Current metric, Target metric, Experiment note, Learning reportInterview Notes, Opportunity Themes, Customer Quotes
Tags1 shared
OutcomesDiscoveryLearningIterationCoaching
DiscoveryInterviewsOpportunityCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card