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| Criterion |  Product Strategy Product Canvas |  Business Strategy TOWS Matrix |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When product goal and feature scope don't yet fit cleanly together, it creates a shared working picture. It connects need, core features, and assumptions into a solid starting point. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Low |
Timesame | 1-2 h | 1-2 h | 1-2 h |
Participantsdifferent | 2-8 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Product Canvas, Product Assumptions, Scope Notes | TOWS Matrix, Strategic Options, Priority Actions | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | CanvasDiscoveryScope | StrategyAnalysisOptions | StrategyDecisionAssumptionsHypothesis |
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