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| Criterion |  Product Strategy Product Canvas |  Business Strategy TOWS Matrix |
|---|---|---|
Purposedifferent | When product goal and feature scope don't yet fit cleanly together, it creates a shared working picture. It connects need, core features, and assumptions into a solid starting point. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium |
Timesame | 1-2 h | 1-2 h |
Participantsdifferent | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Product Canvas, Product Assumptions, Scope Notes | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | CanvasDiscoveryScope | StrategyAnalysisOptions |
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