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| Criterion | ![]() Product Strategy Product Canvas | ![]() Product Discovery Jobs to Be Done | ![]() Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When product goal and feature scope don't yet fit cleanly together, it creates a shared working picture. It connects need, core features, and assumptions into a solid starting point. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 1-3 Wochen | 30-60 min je Interview |
Participantsdifferent | 2-8 | 5-12 Interviews | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Product Canvas, Product Assumptions, Scope Notes | Job Stories, Outcome Statements, Opportunity List | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | CanvasDiscoveryScope | CustomerOutcomesNeeds | DiscoveryInterviewsOpportunityCustomer |
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