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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.
Complexitydifferent
MediumMediumLow
Timedifferent
30-60 min je Interview3-14 Tage20-35 min
Participantsdifferent
5-12 Interviews50+1-5
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsSurvey Results, Charts, Segment InsightsTest Card with a pre-set threshold
Tags1 shared
DiscoveryInterviewsValidation
QuantitativeResearchValidation
ExperimentsValidationDiscoveryHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card