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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
MediumLowMedium
Timedifferent
30-60 min je Interview1-5 Tage45-75 min
Participantsdifferent
5-12 InterviewsNutzertraffic2-8
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsInterest Metrics, Conversion Signal, Learning NoteTest Matrix, Test Plan
Tags1 shared
DiscoveryInterviewsValidation
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card