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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.
Complexitydifferent
MediumLowMedium
Timedifferent
30-60 min je Interview1-5 Tage1-2 Wochen
Participantsdifferent
5-12 InterviewsNutzertraffic1-6
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsInterest Metrics, Conversion Signal, Learning NoteExperiment card, Result summary, Next bet
Tagsno overlap
DiscoveryInterviewsValidation
ValidationExperimentsDemandGrowth
MarketingGrowthExperimentsLearning
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas