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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.
Complexitydifferent
MediumMediumLow
Timedifferent
30-60 min je Interview30-60 min je Interview30-120 min
Participantsdifferent
5-12 Interviews5-12 Interviews2-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsInterview Notes, Opportunity Themes, Customer QuotesObservation Notes, Improvement Ideas
Tagsno overlap
DiscoveryInterviewsValidation
DiscoveryInterviewsOpportunityCustomer
LeanObservationProcessOperations
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A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test