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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitysame
MediumMedium
Timedifferent
30-60 min je Interview2-4 h
Participantsdifferent
5-12 Interviews4-10
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
DiscoveryInterviewsValidation
JourneyServiceService design
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test