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| Criterion |  Product Discovery Problem Interview |  Innovation Design Thinking |  Delivery Communication Plan |
|---|---|---|---|
Purposedifferent | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 30-60 min je Interview | 1 Tag bis mehrere Wochen | 45-90 min |
Participantsdifferent | 5-12 Interviews | 4-10 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Problem Evidence, Risk Notes, Customer Segments | Problem Statement, Prototype, Test Learnings | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | DiscoveryInterviewsValidation | InnovationPrototypeResearch | CommunicationStakeholdersDeliveryPlanning |
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