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Criterion
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
MediumMediumHigh
Timedifferent
30-60 min je Interview2-4 h4-5 Tage
Participantsdifferent
5-12 Interviews3-105-8
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Problem Evidence, Risk Notes, Customer SegmentsStrategy Canvas, Value Curve, ERRC ActionsPrototype, Test Findings, Decision Rationale
Tagsno overlap
DiscoveryInterviewsValidation
StrategyPositioningInnovationValue
Design sprintPrototypeValidationInnovation
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Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking