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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowMediumLow
Timedifferent
Stunden bis wenige Tage45-75 min1-5 Tage
Participantsdifferent
1-42-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopAsync
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionTest Matrix, Test PlanInterest Metrics, Conversion Signal, Learning Note
Tags1 shared
ValidationDemandMVP
ExperimentsValidationDiscoveryOptions
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card