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| Criterion |  Product Discovery Pretotyping |  Product Strategy Lean Canvas |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | High |
Timedifferent | Stunden bis wenige Tage | 45-90 min | 1-4 Wochen |
Participantsdifferent | 1-4 | 1-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Lean Canvas, Core Assumptions, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationDemandMVP | StartupLeanAssumptionsBusiness model | ExperimentsGrowthAnalyticsValidation |
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