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Criterion
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumMedium
Timedifferent
Stunden bis wenige Tage1-5 Tage1-5 Tage
Participantsdifferent
1-4NutzertrafficNutzertraffic
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
Pretotyping sketch, Test setup, Conversion data, Go or no-go decisionLanding Page, Conversion Data, Learning SummaryClick Data, Interest Signal, Learning Decision
Tags1 shared
ValidationDemandMVP
ValidationConversionMarketing
ValidationExperimentsDemandDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test