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| Criterion |  Product Discovery Pretotyping |  Growth Growth Experiment |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | Stunden bis wenige Tage | 1-2 Wochen | 45-60 min |
Participantsdifferent | 1-4 | 1-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Experiment card, Result summary, Next bet | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ValidationDemandMVP | MarketingGrowthExperimentsLearning | AssumptionsRiskExperimentsValidation |
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