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| Criterion |  Product Discovery Pretotyping |  Growth Funnel Analysis |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | Stunden bis wenige Tage | 1-3 h | 20-35 min |
Participantsdifferent | 1-4 | 1-5 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Funnel report, Drop-off analysis, Optimization hypotheses | Test Card with a pre-set threshold |
Tagsno overlap | ValidationDemandMVP | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis |
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